Modelling clay is designed for moulding by hand into shapes and can provide hours of fun for children with its endless possibilities. Get creative and model anything from people to buildings - you really can make any shape. Modelling clay comes is a variety of colours and with its reusable properties it can be used over and over again. It is great for children's development as they can learn how to model the clay and craft their own designs, large or small. The wide range of colours now on offer adds depth to modelling and provides more choice. Modelling clay is also used in animation and sculpting for forming temporary figures or objects.